ABSTRACT
The Covid situation forced organisations to rethink their strategies and to use more cloud and networking strategies than ever before. Also the technologies allow better connectivity and this leads to the reformulation of traditional strategies to new digital visions and strategies. New processes are being set up which connect experts, companies and events and new marketing and management strategies arise. In this paper we describe the results of the research performed in a master thesis in cooperation between EuroSPI and the University of Applied Sciences Joanneum, and the paper outlines based on the example of EuroSPI how such digital transformation strategies have been used to restructure EuroSPI and the vision of the EuroSPI conference series to become an integrated digital enabled service network. This way situations like a Covid 19 can lead to improvement and higher business potentials than before. © 2022, Springer Nature Switzerland AG.